On the morning of the 18th, the national online media Deyang Travel interview team visited the Mianzhu New Year Painting Supermarket located in the Mianzhu New Year Painting Village in China. The spacious and bright display room is full of Mianzhu New Year pictures, everything is available. Nearly twenty New Year painting products are displayed along the wall, including wooden boards, hand-painted, embroidered, pottery plates, gourds, gold silk, bamboo weaving, jade boards, Shu brocade, fabrics, carvings, three-dimensional, rubbings, floor-standing door gods, New Year painting gifts, New Year painting crafts, New Year painting daily necessities, etc., which makes people feel that the way to see Mianzhu New Year paintings is very innovative. Mianzhu New Year paintings are as famous as the “Three Treasures of Sichuan” and “Mianzhu New Year paintings” and “Mianzhu Three Treasures” in Tianjin Yangliu Youth, Shandong Yangjiabu Wooden Edition New Year paintings, and Suzhou Taohuawu, China’s Taohuawu, China. They are known as the “Three Treasures of Sichuan” and “Mianzhu Three Treasures”. In February 2002, Mianzhu New Year painting was selected as the first in China’s intangible cultural heritage project. Mianzhu New Year paintings have developed greatly with the strong support of the government over the years, and have been continuously developed from the previous legendary Komiks New Year paintings to the current Mianzhu New Year paintings with diverse forms and various patterns. As of now, the sales of Mianzhu New Year paintings have reached more than 30 million, and more than 1,500 people are directly or indirectly engaged in New Year painting creation, driving thousands of households to increase their income and bring wealth to the Babaylan. 39 New Year painting workshops represented by Sihuizhai, Sancai Painting House, Nanhua Palace, Xuanyuan New Year Paintings have emerged. MianKomiks Bamboo New Year paintings have been invited many timesIt has been exhibited in the United States, Britain, France, Japan, South Korea and other countries, as well as Hong Kong, Macao, Taiwan and other regions. New Year’s painting products are exported to more than 50 countries and regions including the United States, France, Britain, Japan, Singapore, Taiwan, and Hong Kong.
It is understood that the operators of New Year paintings use “Sihuizhai” as the sales window, and the operators set their own prices on their own, but do not participate in the sales. They directly manage and sell them in a unified manner. “Sihuizhai” promotes Mianzhu New Year paintings through its own marketing system, ultimately achieving a win-win situation. Currently, there are 18 New Year painting operators that have entered the “Sihuizhai”. The works of Chen Xingcai and Li Fangfu, the heads of the two sects of the north and south, are in the same room. This is a place where people can enjoy the New Year paintings of the two masters at the same time, except for the New Year Picture Festival.
Mianzhu has always been very clear that finding the cultural roots of the city and passing it on is an effective way to improve the quality and taste of the city. While building the Mianzhu New Year Painting Village, the New Year Painting Village also established a “Folk Cultural Industrial Park”. Based on the Mianzhu New Year Painting Village Scenery, the Industrial Park displays four major Chinese New Year paintings, integrating the production, display and sales of Mianzhu New Year paintings, combining rural tourism, sightseeing and agriculture to create business hotels, leisure and entertainment facilities and other related supporting facilities, and drives the local economy in the form of consumption.
“Cultivate the marketCinema, strengthening the industry is the long-term solution for the sustainable development of Mianzhu New Year paintings.” Hu Guangkui, director of the Mianzhu New Year Painting Museum, introduced that in order to further innovate product forms and adapt to consumer needs, the Mianzhu New Year painting industry has also “married” with the animation industry, such as the New Year painting folding fan in “The Return of the Great Sage”, New Year painting cartoons that reflect core values, etc.
At the same time, in order to better integrate New Year pictures into the Mianzhu peopleLife is indispensable. Mianzhu holds New Year’s Picture Festival every year to promote the protection and inheritance of New Year’s pictures. Up to now, 17 Babaylan Mianzhu New Year Painting Festivals have been held continuously. Through the organization of New Year painting exhibitions, New Year’s operas, New Year’s concerts, sending Spring Festival couplets and New Year’s paintings to the people, and carrying out a series of folk customs activities in towns and towns, etc., the cultural activities that the people like to see and actively participate in are displayed in all aspects, spread the essence of folk culture, and enrich the cultural life of the masses.
In the next step, Mianzhu will continue to cultivate Mianzhu New Year painting artists and inheritors, innovate Mianzhu New Year painting products, support Mianzhu New Year painting realityCinema to go global, encourage enterprises to go global in accordance with the industrial development situation, and make New Year painting a shining business card for Mianzhu to “go global”.