The cultural supplement of Yangcheng Evening News has always been praised for its focus on science and technology. One is the “flower land” that emphasizes literature, and the other is the “evening party” that is more diverse. The “Trendy People New Knowledge” column is located in the “Ga href=”https://comicmov.com/”>Komiks section. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that is increasingly popular among the people in the country where more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the popular science page of “Yangcheng Evening News” have already attracted much attention from readers. In 2016, General Secretary Xi Jinping pointed out at the “Science and Technology III Conference” that “scientific and technological innovation and popularization of science are the two wings of achieving innovative development, and popularization of science must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs to popularize science knowledge, but also inspire everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and respects innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be used to make rigorous popular science, and can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, but also to ensure that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people. In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the editorial department of the Cultural Supplement of the “2” to the editorial department of the “Yangcheng Evening Newspaper”The 019 China Science Expo Best Media Partner Award, which is also a high recognition of the authenticity and effectiveness of our science page as a professional unit.
PART 2
Precaution the first step, not to do “pseudo-popular science”
Real, objective, rigorous, and professional, this is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep as a professional media.
How to keep it well? Finding an expert to make a proposal may be the most direct solution. Experts can interpret scientific phenomena and scientific principles professionally in a certain field they are good at and specialize in, which is naturally more reliable than the hearsays of ordinary people. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Cinema “The brain structure changes when suffering from depression!” written by Liu Dou, a professional at the Key Laboratory of Mental Health of the Institute of Psychology of the Chinese Academy of Sciences; “The consequences of a dog turning into a “Babaylan Wild Dog” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation Research at Lanzhou University, is very serious”, etc.
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12, 2020KomiksA11 Edition, 14th
A9 version, August 11, 2018
But there is a problem that experts often ask for manuscripts, that is, too many professional terms are inevitably “unfathomable”. In this case, science journalists, href=”https://comicmov.com/”>BabaylanSome popular science writers who use popular science explanation as their profession or engage in related professions have become good “middlemen”.
When interviewing experts and scholars, reporters can simplify the “unpredictable” of scholars. This naturally has high requirements for the reporter’s own knowledge reserves and understanding ability.
I once wrote an article as a reporter’s interview entitled “The “World Master” is actually dark matter”, href=”https://comicmov.com/”>Komiks won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. During this process, I found that experts may use “deep” words when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, there are now a large number of professional popular science public accounts that promote various popular science articles. These Babaylan have trained a large number of professional writers, and they have created comprehensively. href=”https://comicmov.com/”>Cinema popular science articles are as in-depth and fascinating.
The “New Knowledge of Trendy People” has also been used in the “Trendy People” page. For example: ↓
“Who is the top “disguised master” in the ocean”
From the popular science website “Taitpole Five Strings
This “Internet celebrity” popular science is of course not reliable. As the editor in charge, I only choose the formal information source channel. BabaylanFor example, the official website, official microblog, official official account of the Chinese Academy of Sciences, including “Science Academy”, “Gezhi Lundao Forum”, “Science Rumor Refuting Platform”, etc. They have had serious communication with the other party to ensure that the source of information is correct and that they have obtained authorization from the other party.
PART 3
“Follow the ground”, href=”https://comicmov.com/”>CinemaTitle selection is very important
Popular science articles must be “appropriate” in order to mobilize readers’ interest to learn and understand. From this point of view, topic selection is also very important. As the object of popular science, ordinary readers have very different cultural levels, and tastes and comprehension abilities are not easy to grasp, but one thing is common: articles that are simple and clear and have a low reading threshold will have a relatively wide audience. Simply put, “popular science reports should be popularized.” This popularization is not just about In terms of text expression, it is also about content topic selection.
The author often pays attention to new research progress in the technology industry, reads a large number of corresponding popular science articles, and selects interesting topics from them – the topic should be close to people’s livelihood, and expresses it relaxed and interesting, and most importantly, it should be “time-efficient”.
For example, we raised some interesting questions: Why does koala pull square poop? Why does a sparrow sing “pop songs”? Why does a bamboo die soon as it blooms? These reports arouse readers’ strong interest in reading.
For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins and sneezed several times to readers who have just been disturbed by catkins and sneezed several times? “The double suppression of catkins, and the catkins in the sky are expected to be relieved”; every year, the weather warms up, and I see a few fierce red ants crawling out of the small red clay mound Komiks, Guangdong media often repeat a topic – “Many people invaded Guangdong have been bitten to death! Remember to do this!” “When you encounter this small red clay mound, hurry up and avoid it”, etc. Even if these topics are repeated every year, readers will still read them with relish because they are very “concerned”. Readers were at the scene of the incident and were naturally impressed by these popular sciences. Isn’t this exactly one of the purposes of popular science for the whole nation?
We also pay attention to the most interesting things for the public. When the flowers are in full bloom, we will talk about “Eating wild vegetables in spring, be careful of poisoning”, and talk about “Drying quilts, and also have the “correct posture””; “Three shopping festivals for Komiks”, everyone is “buying, buying, buying, buying, and we will also talk about “Why do women believe in “packing” to cure all diseases”…
In addition, there are some topics that seem to be “very far away from us” that deserve general attention. Nuclear fusion reactors, “Chang’e-5”, deep-sea exploration, etc., these contents seem not “daily”, but they have profoundly influenced our common future and may also profoundly change our lives. Therefore, media people should also have foresight and excitement, promptly stimulate readers’ enthusiasm for knowledge, and lead them to pay attention to these high-end and cutting-edge sciences.ps://comicmov.com/”>KomiksStudy field.