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Fierce red ant, square poop koala… Cinema… There is a different kind of “trendy new knowledge” hidden on this piece of paper

He is very popular in science and is widely praised

The cultural supplement of “Yangcheng Evening News” has always been praised in two major sections. One is the “flower land” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gallery” section. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the Yangcheng Evening News have attracted much attention from readers.

In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economy and Cinema Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities in a wide range of ways to improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs to popularize science knowledge, but also stimulate everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.

This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively carry out scientific and technological reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, but also to ensure that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people.

In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the editorial department of the Cultural Supplement of the “201”The 9th China Science Expo Best Media Partner Award, which is also a professional unit that highly affirms the authenticity and effectiveness of our science page.

PART 2

Precautions the first step and do not do “pseudo-popular science”

Real, objective, rigorous, and professionalBabaylan is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in the online communication at present. How to ensure the authenticity and objectiveness of popular science knowledge is the first thing we should do as a professional media to keep a good grasp.

How to keep a good grasp? Finding an expert to make a proposal may be the most direct solution. Experts provide professional solutions in a certain field they are good at and specialize in. href=”https://comicmov.com/”>KomiksReading scientific phenomena and scientific principles is naturally more reliable than the hearsays of the general public. Our page has used many articles by experts from the Chinese Academy of Sciences, such as “Suffering from depression, the brain structure has changed!” written by Liu Dou, a professional at the Institute of Psychology and Researcher of the Chinese Academy of Sciences, “The consequences of becoming a dog turning into a “wild dog” are very serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University.

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December 14, 2020 A11

Komiks

A9 version, August 11, 2018

But there are often problems with expert manuscripts, that is, too many professional termsCinema, which inevitably seems “highKomiksunfathomable”. In this case, popular science journalists and some popular science writers who use popular science explanation as their profession or engage in related professions become good “middlemen”.

When interviewing experts and scholars, reporters can simplify the “unfathomable” of scholars. This naturally requires relatively high requirements for the reporter’s own knowledge reserve and understanding ability.

I once wrote an article as a reporter’s interview “<a The article "Highlights of the World" is actually Dark Matter" won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use "deep" words when writing, but when communicating with us face to face, they are actually the best people who can explain the difficult scientific knowledge in an easy-to-understand way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.

<img. src=”https://news.ycwb.com/pic/2022-06/07/db81f900-ad10-4cf7-9363-982dace43e30.png” />

“The “The WorldKomiks” is actually dark matter” August 26, 2017

In addition, there are now a large number of professional popular science public accounts promoting various popular science articles of Babaylan. These public accounts have trained a large number of professional writers, and the popular science articles they have created comprehensively are as in-depth and fascinating.

The “Trendy People New Knowledge” page has also used many such articles. For example: ↓ 

“Who is the top “disguised master” in the ocean”

From the popular science website “Taitpole Five-Speech” of course not all sources of science popularization are reliable. As the editor in charge, I only choose formal information sources. For example, the official website, official microblog, official official account of the Chinese Academy of Sciences, including “Science Academy”, “Gezhi Ludao Forum”, “Science Rumor Refuting Platform”, etc., and have had serious communication with the other party to ensure the source of informationCinema is correct and has been authorized by the other party.

PART 3

“Follow the ground” and the topic selection is very important

Popular science articles must be “Follow the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, the topic selection is also very important.

As the object of popular science, ordinary readers have very different cultural levels, and their tastes and comprehension abilities are not easy to grasp, but one thing is common: articles that are simple and clear and have a low reading threshold, the audience will be relatively wider. Simply put, it means that “popular science reports should be popularized.” This kind of popularization is not href=”https://comicmov.com/”>Babaylan is only written expression, but also content topic selection.

The author often pays attention to new research progress in the technology industry, reads a large number of corresponding popular science articles, and selects interesting topics from them – the topic should be close to people’s livelihood, and expresses it relaxed and interesting, and most importantly, it should be “time-efficient”.

For example, we raised some interesting questions: Why does koala pull square poop? Why does a sparrow sing “pop songs”? Why does bamboo die soon as it blooms? This kind of report arouses strong interest in reading.

For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by the catkins and sneezed several times, “How to make the catkins disappear? “‘Chemical + Physics’ double suppression, ‘Flying catkins in the sky’ are expected to be relieved”; every year when the weather warms up, when you see a few fierce red ants crawling out of Komiks, Guangdong media often repeat a topic – “Many people invade Guangdong have been bitten by dizziness! Remember to do this!” “When you encounter this small red mortar, hurry up and avoid it”, etc. Even if you repeat this kind of topic every year, readers will still read it with relish because they are very “concerned”. Readers are at the scene of the incident and are naturally impressed by these popular science. This is not href=”https://comicmov.com/”>Babaylan is one of the purposes of popular science in the whole nation?

We also pay attention to what the public is most interested in. When spring is in full bloom, Cinema talks about “Eating wild vegetables in spring, be careful of being poisoned”, and “There are also “correct postures” to dry quilts”; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we Babaylan also talks about “Why do women believe in “packing” to cure all diseases”…

In addition, there are still some topics that seem to be “far from us” that deserve widespread attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc. These contents seem not “daily”, but they profoundly affect our common future and may profoundly change our lives. Therefore, media people should also have vision.Know, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.

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