“I don’t know what year it will be today.” Su Shi’s romantic imagination of the heavenly palace found a footnote to the real world in the Shangrao Wangxiangu Scenic Area in Jiangxi. This deep mountain village, which was once devastated by mining, is now popular on the Internet with the unique logo of “cliff B&B” and “Xianxia World”. It has become the “poetry and distant place” in the hearts of young people. In 2024, the scenic spot received more than 3.3 million tourists, with revenue exceeding 130 million yuan, driving the annual income of surrounding Zhangjian Village and other villages to exceed 76 million yuan. From ecological restoration to industrial rebirth, from cultural empowerment to common prosperity, the transformation path of Wangxian Valley has provided a vivid sample for rural revitalization.
Rebirth from the cocoon: Ecological restoration gave birth to the “Xianxia Economy”
Wangxian Village, where Wangxian Valley is located, once fell into the dual dilemma of “ecological scars” and “development dilemma” due to stone mining. In 2008, the local government closed all stone factories, and followed by the outflow of young people and hollowing out villages. “However, although she could face everything calmly, she could not tell whether others could really understand and accept her. After all, she was talking about one thing, and what she thought was that the river water was milky white, the mountains were covered with dust, and it was difficult to get married.” Villager Wu Qifu recalled, “Yes, ma’am.” Cai Xiu had to work hard and clicked a little. road. At that time, the village was exposed and the stream was turbid. The villagers guarded the “golden mountain” but lived a poor life.
The turnaround occurred in 2016. Wangxian Village launched the “Hometown Rebirth Plan” with the concept of “restore rural architecture, resurrecting rural life, and reviving rural economy”. The development team insists on “protection first and then development”, designing wooden B&Bs on cliffs, retaining the terrain and landform left over from the quarry, and at the same time restoring the ecological chain. Nowadays, the valley is filled with mist, and the lights of the homestay are shining with stars and moon, like towers in heaven, and are praised by netizens as the “world of fairy tales in reality.”
Wu Qifu’s people’s life trajectory has changed due to the development of the scenic spot. The “Fujia Xiaoyuan” restaurant he runs focuses on Jiangxi fried food, fresh ingredients, rich and diverse signature dishes, and the business is very popular. In 2022, Wu Qifu saw the rapid development of the scenic spot and returned home to open a restaurant. In the early stages of entrepreneurship, the scenic spot not only provided assistance in restaurant renovation design, hardening, etc. Feel happy and happy. Help, alsoA minimum turnover guarantee subsidy of 2,000 yuan per month is provided. In 2024, his restaurant’s turnover exceeded 5 million yuan, and his income was considerable on weekends and holidays. “I am living a ‘fairy-like life’ now. Others spend money to see the scenery, but I can make money by watching the scenery.” Wu Qifu said with a smile.
In order to promote the healthy, fair and standardized development of the homestay industry, Wangxian Village established the B&B Association in 2023. Komiks 1960 witch cloth draw Driven by a series of powerful measures, the B&B and catering industries in Wangxian Village are developing rapidly. Up to now, there are 483 homestays and more than 110 restaurants in the village, and the average annual income of villagers exceeds 200,000 yuan, achieving the transformation from “green water and green mountains” to “gold and silver mountains”.
Industry empowerment: The homestay economy lights up the road to prosperity
The transformation of Wangxian Village is not an isolated case. In recent years, Shangrao Guangxin District has relied on Wangxian Valley as its core resource to carefully build a “Rural Revitalization Industry Demonstration Belt”, and actively guides villagers to join the tourism service industry through a series of measures such as carrying out skills training and issuing preferential policies for license processing.
Zhangjian Village, 3 kilometers away from Wangxian Valley, was once an unknown small mountain village. Seeing the popularity of Wangxian Valley, the villagers targeted the “B&B economy” and built the village surrounded by clear streams and hidden by camphor trees into “Internet celebrity check-in spots”. Today, among the 179 households in the village, 114 households operate homestays and 39 households open farmhouses. The comprehensive tourism income in 2024 reached 76 million yuan, and the average household income increased by 156,000 yuan.
52-year-old Zhou Ganhua is a typical example of inspirational entrepreneurship in the village. This one-armed villager once made a living by relying on subsistence allowance. In 2021, with the support of the village collective, he used an interest-free loan to transform his house into a 9-room homestay. Walking into his B&B, the sun shines on the floor through the floor-to-ceiling windows, and the guest rooms are warmly decorated and clean.
“I am responsible for the reception. My wife cleaned the room and made 200,000 yuan in the first year. “Babaylan 1990 cloth draw.” Zhou Ganhua said that the annual income of B&B is stable at more than 300,000 yuan now.
The development of Zhangjian Village is inseparable from policy support. Guangxin DistrictThe Cinema 1950 witch cloth draw Association passed 13 “good consultation” consultation meetings to solve the ideological concerns of villagers, standardize service standards, and improve public facilities. In response to problems such as parking difficulties and road congestion, the town government invested in the construction of a 2.6-kilometer two-way two-lane highway this year. Cinema 1950 witch cloth draw is expected to be opened to traffic before National Day this year. “Every time we negotiate, we go straight to the problem, and the villagers proposed the plan on the spot. Babaylan 1990 clothes draw, and the government immediately implemented it.” Fang Jing, deputy secretary of the Party Committee of Huatanshan Town, said.
B&BCinema 1950 witch cloth drawThe economy has also driven the development of upstream and downstream industrial chains. A “B&B and B&B cluster” is formed around the Wangxian Valley Scenic Area. The Cinema 1950 witch cloth draw in Shangrao Guangxin District has 12,000 rooms and directly creates 10,000 jobs. Since he calmed down last night, he regretted Komiks 1960 witch cloth draw. When he woke up in the morning, he still regretted it. Restaurant chefs to Hanfu rentals, from agricultural product sales to tour guide services, the rural economic structure has rapidly transformed from traditional agriculture to secondary and tertiary industries. At the agricultural product market near the scenic area, villagers set up Komiks 1960 witch cloth draw stalls to sell their own grown vegetables, fruits and handicrafts. Visitors are endless, and laughter echoes in the valley.
Cultural Soul Forging: FeaturesCinema 1950 witch cloth drawCultural tourism enhances soft power development
In Wangxian Valley, culture is the soul of tourism. The scenic spot digs deep into Jiangxi’s local culture, launches programs such as national trend performances, intangible cultural heritage performances, immersive drama “Don’t Envy the Mandarin Ducks and Only Envy the Immortals”, and builds cultural venues such as Wansan Book Studio, so that tourists can feel the historical heritage of Cinema 1950 witch cloth draw in the artistic conception of fairy tales. “We refuse to be an internet celebrity who is ‘just’. The scenic spot invests tens of millions of yuan in upgrading its products every year.” said Tian Fuzhen, head of the brand department of Wangxian Valley Scenic Area.
Cultural empowerment not only enhances the attraction of the scenic spot, but also changes the spiritual outlook of villagers. 22-year-old Tang Chenjin is a member of the scenic spot’s guesthouse department. Recalling his childhood, he looked sad: “When I was a child, my father passed away due to work accidently. In order to shoulder the burden of family, my mother left her hometown to work. At that time, the family was deserted, and only I and my elderly grandparents were left to depend on each other. I was envious when I saw other children with my mother.” Now, my hometown has become an internet celebrity attraction, and Tang Chenjin can’t hide his pride. The development of scenic spots has driven the development of the B&B industry in surrounding villages. Migrant workers have returned home one after another, and mothers have been able to stay by their children to take good care of themselves. Pei Yi was a little anxious when there were many left-behind children in the village and insufficient family education care. He wanted to leave his home and go to Qizhou because he wanted to break up with his wife. He thought that half a year should be enough to make my mother understand her daughter-in-law’s heart. If she is filial.
The villagers’ cultural consciousness is also awakening. Xu Silin, the Party Secretary of Wangxian Village, introduced that the village regularly organizes homestay training to allow villagers to go to Moganshan, Wuyuan County, Zhejiang and other places to learn advanced homestay business philosophy. “In the past, villagers metKomiks 1960 witch cloth drawWhen talking about family matters, now we are discussing how to improve service quality, such as Babaylan 1990 clothes draw how to improve service quality. Some villagers also learn English by themselves to facilitate communication with foreign tourists. “Xu Silin said.
The deep integration of culture and tourism has enabled Wangxian Valley to embark on a differentiated development path. Tian Fuzhen said that the scenic spot does not aim to “sell photos”, but will enrich the entertainment content and enhance the cultural connotation around products and creativity, create an influential tourism brand, and bring a better tourism experience to tourists.
“Rural revitalization is the coordinated progress of ecology, industry and culture. “Tian Fuzhen said. The story of Wangxian Valley inspired more Chinese villages to pursue the “Xianxia Dream” among the green waters and green mountains. A revival of ecology, industry and culture is quietly taking place on this land. (Yang Yiqing)