It is popularized with heartfelt science and is widely praised
Babaylan The cultural supplement of the Yangcheng Evening News has always been praised in two major sections. One is the “flower land” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the popular science page of “Yangcheng Evening News” have long attracted much attention from readers.
In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs popular science knowledge, but also inspires everyone’s interest and enthusiasm in exploring the unknown world, and creates a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so CinemaI have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, true and rigorous in different aspects such as material selection and topic selection direction, but also to ensure that it is popular, timely and readable. Babaylan can be more vivid, interesting and deeply rooted in people’s hearts. Komiks
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the editorial department of the Cultural Supplement of Yangcheng Evening News “201” to the editorial department of the Cultural Supplement of Yangcheng Evening NewsThe 9th China Science Expo Best Media Partner Award, which is also a highly affirmation of the authenticity and effectiveness of our science page as a professional unit.
PART 2
Precautions the first step, not to do “pseudo-popular science”
Real, objective, rigorous and professional, this is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in the online communication at present. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should first check.
How to check well? Babaylan As a professional media, we must first check well.
How to check well? BabaylanSearch for experts to make an appointment with articles may be the most direct. href=”https://comicmov.com/”>Cinema‘s solutions. Experts are naturally more reliable than the hearsays of the general public. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional at the Key Laboratory of Mental Health, the Chinese Academy of Psychology Research Institute, written by Liu Dou, a professional in the Key Laboratory of Mental Health, the Chinese Academy of Sciences, and the brain structure has changed! ; Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, wrote “The consequences of turning a dog into a “wild dog” are very serious”, etc.
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December 14, 2020 A11
A9 version, August 11, 2018
But there is a problem that experts often ask for manuscripts, that is, too many professional terms are inevitably “unfathomable”. In this case, science journalists and some popular science writers who use science explanation as their profession or engage in related professions have become good “intermediaries”.
The reporter is in When interviewing experts and scholars, the scholars can be simplified. This naturally requires high knowledge reserves and understanding abilities of journalists.
I once wrote an article as a reporter interview entitled “The Lord of the World” is actually dark matter”, which won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use “deep” words when writing, but when communicating with us face to face, they are actually the best. href=”https://comicmov.com/”>Komiks is about explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, there are now a large number of professional popular science public accounts that promote various popular science articles. These public accounts have trained a large number of professional writers, and the popular science articles they have created comprehensively are as in-depth and fascinating.
The “New Knowledge of Trendy People” has also used many such articles. For example: ↓
“Who is the top “disguised master” in the ocean”
From the popular science website “Taitpole Five-Story” of course not all sources are reliable. As the editor in charge, I only choose formal information sources. For example, the official website, official microblog, official official account of the Chinese Academy of Sciences, including “Science Institute” and “Gezhi ConferenceDao Forum”, “Scientific Rumor Refuting Platform”, etc., and they all communicated with Cinema to ensure that the source of information is correct and that they are authorized by the other party.
PART 3
“KomiksFollow the earth”, it is very important to choose topics
Public science articles must be “Follow the earth” in order to mobilize readers. href=”https://comicmov.com/”>Babaylan is interested enough to learn and understand. From this point of view, choosing topics is also very important. As the object of popular science, ordinary readers have very different cultural levels, and tastes and comprehension abilities are not easy to grasp, but one thing is common: articles with simple and clear understanding and low reading threshold will be relatively more popular. href=”https://comicmov.com/”>Babaylan broad. Simply put, it means “popularization of science reports should be popularized.” This kind of popularization is not only in terms of text expression, but also in terms of content topic selection.
The author often pays attention to new research progress in the technology industry, reads various corresponding popular science articles in large quantities, and selects interesting topics from them – it must not only be close to people’s livelihood, but also expresses relaxed and interesting, and most importantly, it must be “time-effective”.
For example, we raised some interesting questions: Why does koala take square poop? Why does a sparrow sing “pop song Cinema“? CinemaWhy do bamboos die soon as they bloom? These reports have aroused strong interest in reading by readers.
For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins and sneezed several times, “How to make catkins disappear?” “‘Chemistry + Physics’ double suppression, ‘Flying catkins all over the sky’ are expected to be relieved”; every year, when the weather warms up, I see a few fierce red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – “Red fire ants invade Guangdong and have been bitten and faint! Remember to do this! Komiks” “Touch Cinema to this little red clay mound, and avoid it quickly”, etc. Even if these topics are repeated every year, readers will still be interested in reading them because they are very “concerned”. Readers were at the scene of the incident and were naturally impressed by these popular sciences. Isn’t this exactly one of the purposes of popular science for the whole nation?
We also pay attention to the most interesting things for the public. When spring is in full bloom, we will talk about Babaylan‘s “Eating wild vegetables in spring, be careful of being poisoned”, and talk about “There are also “correct postures” for drying quilts”; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why women believe in “packing” to cure all diseases”…
In addition, there are still some ” The topic “Komiks” is far from us” is worthy of universal attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc., these contents seem not “daily”, but they have profoundly influenced our common future and may also profoundly change our lives. Therefore, media people should also have foresight and promptly inspire readers’ requests.>Komiks is passionate and leads them to focus on these high-end and cutting-edge scientific fields.