This Spring FestivalCinema has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year’s pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a new “problem-solving” idea.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the program allowed young people to feel the charm of the times of Chinese traditional Komiks culture!
On Weibo, the topic of #New Year Painting and New Year# has become a hot search. CinemaNew Year painting, an item that is gradually fading out of our lives, has achieved the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to rejuvenate the ever-growing traditional culture and rejuvenate it and unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are getting younger
Komiks Chagan Lake in winter, a brand new combination is freshly released. The headquarters Babaylan CCTV reporter Wang Komiks Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form the “Frappuccino” team.
A fish-skin New Year painting that originated from the Liao and Jin Dynasties
A trying to make an ancient Yangliu Youth painting
Netizen: I got this pair of CPCinema!
Instead of singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Jia Jia, a muralist who has tens of millions of fans across the Internet, went to the “fairy tale town” in Mianzhu, Sichuan, and her creations are traditional.The 3D version of the modern mural of the 2019 Komiks painted elements adds a bright landscape to the town.
Door God’s clothing designer Lin Jinliang is a “trendy person” who has appeared in Milan Fashion Week. The New Year picture elements he designed are sought after by young people.
A favorite traffic expert, as guests, spreads the charm of New Year’s paintings through experience, instantly narrowing the distance between young audiences and ancient New Year’s paintings.
The program expresses youthfulness
The “Animation Small Theater” restores the scenes of the New Year paintings, interprets the image of the door god in the form of dance, and uses macro photography to present the unique details of the woodblock New Year paintings. The program expresses youthfulness everywhere. Come, follow a brand new perspective and previous set of New Year pictures you have never seen before!
The “Animation Small Theater” presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows the carp in the New Year painting to “jump over the dragon gate” and jump into thousands of households.
New Year’s painting collector Yin Qi “invite” various gods of wealth in the New Year’s paintings to the red wine bottle. The God of Wealth on the Spanish wine packaging jumped up flamenco, and Guan Gong on the Italian wine sang an Italian opera.
Use macro photography to present unique details of woodblock New Year pictures to create a visual effect of a world. Netizens were shocked and sighed, “I am a craftsman for my whole life, I am a craftsman!”
The story of a traditional craftsman was edited into a game of the “Komiks Rescue” program. Ma Zhiqiang’s photocopy of the door god, manual color removal, manual thread control, and carved version… One operation is like passing the level and fighting monsters in the game, making the production of unfamiliar New Year pictures come alive in an instant.
Program topics are younger
Hot topics such as exams, love, and fertility are integrated into the program’s creation, achieving closeness and empathy in relaxed and humorous expressions.
The ultimate question of the Spring Festival: When will you get married? What is the annual salary? How many points are in the final exam? Worship the God of Tests and ask for KomiksA peach blossom, every generation of New Year painting people are actually paying attention to the hottest topics at the moment.
Get close to life and expressing beautiful wishes is the “original intention” of New Year paintings. Only by being close to the hottest topics at the moment can ancient New Year paintings continue to “create new things”. The creators of the documentary keenly captured these interesting stories.
This is a story between a mother and New Year painting. Hunan BeachBabaylan The fourth-generation inheritor of Tougao Hanmei Workshop, Zhong Xinglin, was enthusiastic and cheerful. She was born in the 1990s and was still designing special Spring Ox New Year pictures for cross-border brands before giving birth.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year pictures, integrates Hello in the New Year pictures in the New Year pictures. Anime elements such as Kitty.
This is a story of live streaming and New Year’s paintings. Mai Xiaodeng, an anchor with millions of fans in Huaxian County, Henan Province, recommends Huaxian New Year’s paintings to netizens through live streaming.
Hot topics such as childbirth and marriage, popular forms such as comic live streaming, and various art forms have been changing for thousands of years. Documentary found the unchanging ones—every ordinary person’s expectations for a happy life. This may also be the reason why the ancient New Year’s paintings can be on the hot search list of new Internet platforms.
ProgramCinemaThe main body of the creation is younger
Documentary “New Year’s Paintings” The creation of Painting New Year abandons the production method of “talking about oneself” and invites students from Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” by young people and professional teams.
The Houlang always has his own unique imagination. A group of ink and wash animations at the head of the film are called “magical operations” by netizens, integrating ancient and modern elements.
Ski boys jumped in the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the wood-printed knives are actually the ridges of farmers’ labor; the ochre red and bright yellow in New Year paintings appear in the green waters and green mountains in real life. The ancient and modern are like dreams, demonstrating the young people’s New Year paintingsKomiks‘s unique imagination.
Ning Meng, a young teacher in the Department of Clothing at Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements from Taohuawu New Year’s paintings into the design. At Milan Fashion Week, these clothing, like Chinese business cards, showcases the classical oriental beauty.
In addition to being a junior in the schoolWe, the scope of “crowdfunding” of “New Year’s Painting·Painting” has also expanded to those front-lines with a “teenage feeling”, and they also brought a special “New Year’s atmosphere” in the Year of the Ox.
The set of vivid posters above is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s.
Program communication is becoming younger
Programs have created derivative communication products such as New Year’s picture theme songs, emoticon packages, program posters, etc., expanding the dimension and depth of communication. On the Internet, the New Year emoji package specially launched by the “New Year’s Painting·Painting New Year” column has spread.
“New Year’s Painting Talks about the New Year”CinemaEmoji Package Design: Original Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts of Tsinghua University)Cinema Team.
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 programs WeChat red envelope cover was staged after the “CCTV, Rural Affairs and Rural Affairs” Weibo was released.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, traffic expert JMJ of the Internet music platform, and musician Zhang Gasong, three people created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo has exceeded one million.
“New Year pictures are beautifulBabaylan, we just use younger vision to present it.” “We are just porters of this oriental beauty.” These are the two most common words that the creative team of “New Year Pictures·Pictures of the New Year”.
When it comes to “young”, our impression is often of new life, trend, and breaking everything… The documentary “New Year’s Painting·Picture of the New Year” makes us feel “young”The word “大发” or “Babaylan” may also be used to describe New Year pictures that have been around you for thousands of years.
Just as the New Year’s painting sung in the ending song “A Thousand Years” of the film: the year is leap years, red and bright yellow; it seems like a young man in one night.
Producer丨Yang Hua Zhang Lisheng
Editor-reviewed by Xu Chaoqing Wu Keyu
Editor-in-chief 丨Yan Shuang
Written by Qi Hang Xu Wei Ren Wenjie Si Zhimin
Editor-editor 丨Zhang Tao Wang Yibing