This Spring Festival has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year Painting·Cinema” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a new “problem-solving” idea.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the show allows young people to feel the charm of the times of Chinese traditional culture!
On Weibo, the topic of #New Year Painting and New Year# has become a hot search. Why has New Year’s paintings, a Babaylan item that is gradually fading out of our lives, achieved the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are younger
In Chagan Lake in winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A Babaylan made fish skin New Year paintings that originated from the Liao and Jin dynasties
A attempt to make an ancient Yangliu Youth Painting
NetKomiks friend: I’m so fucked this CP!
Instead of singing on stage, Zhang Xinzhe, “CollectKomiks” held a “retro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Musicist Jia Jia went to the “Fairy Tale Town” in Mianzhu, Sichuan to create a naked-eye 3D version of modern mural with traditional New Year pictures, adding a beautiful landscape to the small town.
Door God Clothing DesignBabaylanProjector Lin Jinliang is a “trendy person” who has appeared in Milan Fashion Week. The New Year picture elements he designed are sought after by young people.
Friendly and enjoy the traffic expert of Babaylan as a guest, spreading the charm of New Year’s paintings through experience, instantly bringing young audiences closer to ancient New Year’s paintings.
The program expresses youthfulness
The “Animation Small Theater” restores the scenes of the New Year paintings, interprets the image of the door god in the form of dance, and uses macro photography to present the unique details of the woodblock New Year paintings. The program expresses youthfulness everywhere. Come, follow a brand new perspective and previous set of New Year pictures you have never seen before!
The “Animation Small Theater” presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows carp in New Year’s paintings to “jump over the dragon gate” and jump into thousands of households.
New Year painting collector Yin Qi “invite” various gods of wealth in the New Year paintings to the red wine bottle. The God of Wealth on the Spanish wine packaging jumped up to Fermingo, and Guan Gong on the Italian wine sang an Italian opera.
Use macro photography to present unique details of the new year pictures in the woodblock, creating a visual effect of a linear version that is a world. Netizens were amazed, “I am a craftsman for my whole life, I am a craftsman!”
The story of a traditional craftsman is edited into a game of “rescue” plans. Ma Zhiqiang’s shadow prints the door god, hand-made color removal, hand-made thread Measurement, carved version… One operation is like passing the level and killing monsters in the game, making the production of unfamiliar New Year pictures come alive in an instant.
Program topics are younger
ExamsCinema, love, fertility and other popular topics are integrated into the program creation, achieving closeness and empathy in relaxed and humorous expressions.
The ultimate question of the Spring Festival: When will you get married? What is the annual salary? How many points are in the final exam? I worship the gods and ask for a peach flower. Every generation of New Year paintings is actually paying attention to the hottest words at the moment.question.
Getting close to life and expressing beautiful wishes is the “original intention” of the emergence of New Year pictures. Only by getting close to the most popular topics at present can ancient New Year pictures continue to “new”. The creators of the documentary keenly capture these interesting little stories.
This is a story about a mother-in-law and New Year’s paintings. Zhong Xinglin, the fourth-generation inheritor of the Gaolmue Workshop in Taiwan, Hunan, is enthusiastic and cheerful. She was born in the 1990s and was still designing special Spring Ox New Year pictures for cross-border brands before she was in the 1990s.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year painting, incorporates animation elements such as Hello Kitty into the New Year paintings.
This is a story about live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Hua County, Henan, recommended Hua County New Year pictures to netizens through live broadcasts.
Hot topics such as childbirth, marriage and love, popular forms such as live comics, and thousands of years of experience, various art forms are constantly changing. The documentary found the unchanging part of Cinema—the expectation of every ordinary person for a happy life. This may also be the reason why the ancient New Year pictures are among the hot search list of new Internet platforms. The creation of the documentary “New Year’s Painting” abandons the production method of “self-talking and talking about Babaylan”, and invites students from the Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” between young people and professional teams.
The Houlang always has his own unique imagination. The set of ink and wash animations at the opening of the film are called “magical operations” by netizens, integrating ancient and modern elements.
Ski boys jumped smartly on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the ridges where farmers work; the ochre red and bright yellow smudges appear in the New Year paintingsGreen waters and green mountains in real life. The ancient Babaylan and modernity are like dreams, demonstrating the unique imagination of young people about New Year pictures.
Ning Meng, a young teacher in the Clothing Department of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements from Taohuawu New Year pictures into the design. During Milan Fashion Week, these clothes, like Chinese business cards, showcase the classical oriental beauty.
In addition to the younger generations who are still in school, the scope of “crowdfunding” of “New Year’s Painting·Painting” has also expanded to those former generations who have a “teenage feeling”, and they also bring a special “New Year’s atmosphere” in the Year of the Ox.
The set of vivid posters above is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters incorporates the elements of natural humorousness into the New Year pictures. The author is a “middle-aged uncle” in his 40s.
Program communication is becoming younger
Programs have created derivative communication products such as New Year’s picture theme songs, emoticon packages, program posters, etc., expanding the dimension and depth of communication. On the Internet, the New Year’s painting emoticon package specially launched by the “New Year’s Painting·Pictures” column has spread.
“New Year’s Painting Talks” emoji package design: team of former Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts of Tsinghua University).
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 programs WeChat red envelope cover was staged after the “CCTV, Rural Affairs and Rural Affairs” Weibo was released.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, traffic expert JMJ of the Internet music platform, and musician Zhang Gasong, three people created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo has exceeded one million.
“New Year pictures are beautiful, we just use younger vision to present it.” “We are just porters of this oriental beauty.” These are the two sentences that the main creative team of “New Year Pictures·Pictures of the New Year” most often said.
ExplanationCinema When it comes to “young”, our impression is often of new life, trend, and breaking everything… The documentary “New Year’s Painting·Picture of the New Year” makes us feel that the word “young” may also be used to describe New Year’s paintings that have spanned thousands of years and stayed by our side.
Just as the New Year’s paintings sung in the ending song “A Thousand Years”: the year is leap years, the ochre red and bright yellow; it seems like a young man in one night.
Producer丨Yang Hua Zhang Lisheng
Editor-reviewed by Xu Chaoqing Wu Keyu
Editor-in-chief 丨Yan Shuang
Written by Qi Hang Xu Wei Ren Wenjie Si Zhimin
Editor-editor 丨Zhang Tao Wang Yibing