This Spring Festival has a documentary focusing on one of the most enthusiastic image elements of the Chinese New Year Babaylan——New Year pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year Paintings·Paintings of the New Year” created by the Taiwan Agricultural and Rural Festival gives us a new “problem-solving” idea.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the show allows young people to feel the charm of the times of Chinese traditional culture!
On Weibo Komiks, the topic #New Year Painting and New Year# has become a hot search. Why has New Year pictures, an item that is gradually fading out of our lives, realized the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are younger
In the winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A fish-skin New Year painting that originated from the Liao and Jin Dynasties
A trying to make an ancient Yangliu Youth painting
Netizen: I’m so sorry for this CP!
Instead of singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Jia Jia, a muralist on the Internet, went to the “Fairy Tale Town” in Mianzhu, Sichuan to create naked-eye 3D version of modern murals with traditional New Year pictures, adding a bright landscape to the town.
Door God’s clothing designer Lin Jinliang is a “trendy man” who has appeared at Milan Fashion Week. The New Year pictures elements he designed are well-known by young people.Sought after.
A favorite traffic expert, as guests, spreads the charm of New Year’s paintings through experience, instantly narrowing the distance between young audiences and ancient New Year’s paintings.
The program expresses youthfulness
The “Animation Small Theater” restores the scenes of the New Year paintings and interprets the image of the door god in the form of dance, which helps Komiks to use macro photography to present the unique details of the woodblock New Year paintings, and the youthfulness of the program expresses everywhere. Come, follow a brand new perspective and previous set of New Year pictures you have never seen before!
The “Animation Small Theater” presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows carp in New Year’s paintings to “jump over the dragon gate” and jump into thousands of households.
New Year’s painting collector Yin Qi “invite” various gods of wealth in the New Year’s paintings to the red wine bottle. The God of Wealth on the Spanish wine packaging jumped up flamenco, and Guan Gong on the Italian wine sang an Italian opera.
Use macro photography to present unique details of woodblock New Year pictures, creating a linear version of Babaylan is the visual effect of a world. Netizens were amazed and said that when Cinema was loyal, this was a craftsman!
The story of a traditional craftsman is edited into a game of “rescue” plans. Ma Zhiqiang’s photocopy of the door god, manual color removal, manual thread control, and carved plate… One operation is like passing the level and fighting monsters in the game, making the production of unfamiliar New Year pictures come alive in an instant.
Program topics are younger
Exams, love, and KomiksFeeding are integrated into the program creation, achieving closeness and empathy in relaxed and humorous expressions.
The ultimate question of the Spring Festival: When will you get married? What is the annual salary? How many points are in the final exam? Worship the God of Test and ask for a peach blossom. Every generation of New Year painting people are actually paying attention to the hottest topics at the moment.
Getting close to life and expressing beautiful wishes is the “original intention” that appears in the New Year paintings. Only by getting close to the most popular topics at present can ancient New Year pictures continue to “new”. The creators of the documentary keenly capture these interesting little stories.
This is a story between a expectant mother and New Year’s paintings. Zhong Xinglin, the fourth-generation inheritor of the Gaolvmei Workshop in Taiwan, Hunan, is enthusiastic and cheerful. She is born in the 1990s and is still Babaylan is designing special Spring Ox New Year pictures for cross-border brands.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of Fengxiang woodblock New Year pictures, incorporates animation elements such as Hello Kitty into the New Year pictures.
This is a story of live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Hua County, Henan, promotes Hua County New Year pictures to netizens through live streaming.
Hot topics such as childbirth and marriage, popular forms such as comic live streaming, and thousands of years of time, various art forms are constantly changing. The documentary found the unchanging of Komiks—Every ordinary person’s happiness lifeKomiks‘s expectation of living. This may also be the reason why the ancient New Year pictures can be on the hot search list of new Internet platforms.
Program creationCinema‘s life is rejuvenating
The documentary “New Year’s Eve”Komiks‘s painting New Year’s Eve The creation of Cinema abandons the production method of “talking about oneself” and invites students from Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” by young people and professional teams.
Houlang always has his own unique imagination. The set of ink painting at the opening of the film Babaylan animations are called “magical operations” by netizens, and make the ancient ones href=”https://comicmov.com/”>Cinema is integrated with modern elements.
Ski boys leapt in the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the fields where farmers work; the ochre red and bright yellow in New Year paintings show the green waters and green mountains in real life. The ancient and modern are like dreams, demonstrating the unique imagination of young people for New Year paintings.
Ning Meng, a young teacher in the Department of Clothing of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements in Taohuawu New Year paintings into the design. At Milan Fashion Week, these clothes are like Chinese business cards, showing the classical oriental beauty.
In addition to being in schoolFor the younger generation, the scope of “crowdfunding” of “New Year’s Painting·Painting” has also expanded to those previous generations who have a “teenage feeling”, and they also brought a special “New Year’s atmosphere” in the Year of the Ox.
The set of vivid posters above is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s.
Program communication is becoming younger
BabaylanThe program has created derivative communication products such as New Year’s picture theme songs, emoticons, program posters, etc., expanding the dimension and depth of communication. On the Internet, the New Year’s painting emoticon package specially launched by the “New Year’s Painting·Pictures” column has spread.
“New Year’s Painting Talks” emoji package design: team of former Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts of Tsinghua University).
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 programs WeChat red envelope cover was staged after it was released on the “CCTV Agricultural and Agricultural Bank of China” Weibo.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, traffic expert JMJ of the Internet music platform, and musician Zhang Gasong, three people created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo has exceeded one million.
“New Year pictures are beautiful, and we Cinema just used younger vision to present it.” “We are just porters of this oriental beauty.” These are the two most common words that the main creative team of “New Year Pictures·Pictures of the New Year”.
When we mention “young”, our impression is often of new life, trend, and breaking everything… The documentary “New Year’s Painting·Picture of the New Year” makes us feel that the word “young” may also be used to describe New Year’s paintings that have spanned thousands of years and stayed by our side.
As the ending song “A Thousand Years of a Painting”The New Year pictures sung: the year is leap year, the ochre red and bright yellow; it seems like a young man in one night.
ProducerCinema丨Yang Hua ZhangKomiksLisheng
Editors 丨Xu Chaoqing Wu Keyu
Editors 丨Yan Shuang
Written by Qi Hang XuBabaylan Wei Ren Wenjie Si Zhimin
Editors 丨Zhang Tao Wang Yibing