The cultural supplement of “Yangcheng Evening News” has come to two major sections for popular science, one is the “flower field” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Ga href=”https://comicmov.com/”>Babaylan block. The 21Cinema century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve their scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the popular science page of Yangcheng Evening News have long attracted much attention from readers.
In 2016Babaylan, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035Komiks” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science and technology for the whole nation. It not only needs popular science knowledge, but also stimulates everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation for its professional and popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively carry outPopular science reports and how to make more scientific and technological knowledge close to the public. I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, but also ensuring that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in people’s hearts.
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 China Science Popularization Expo Best Media Cooperation Cinema Partner” award to the editorial department of the Cultural Supplement of Yangcheng Evening News. This is also a highly affirmation of the authenticity and effectiveness of our science popularization page as a professional unit.
PART 2
Precautions the first step and not do “pseudo-popular science”
Real, objective, rigorous and professional, this is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep in mind as a professional media.
How to keep a close eye? Finding an expert to submit a draft may be the most direct solution. Experts are professionally interpreting scientific phenomena and scientific principles in a certain field they are good at and specialize in, which is naturally more reliable than the hearsays of ordinary people. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional at the Key Laboratory of Mental Health of the Institute of Psychology, Chinese Academy of Sciences, wrote, “Suffering from depression, the brain structure has changed! 》; “The consequences of turning a dog into a “wild dog” are very serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, etc.
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A9 Edition, August 11, 2018
But there is a problem that experts often ask for manuscripts, that is, too many professional terms are inevitably “unfathomable”. In this case, popular science journalists and some popular science writers who use popular science explanation as their profession or engage in related professions have become good “intermediaries”.
When interviewing experts and scholars, reporters can simplify the “unfathomable” of scholars. This naturally has high requirements for the reporter’s own knowledge reserves and understanding ability.
I once wrote an article “The “World Master” is actually dark matter” as a reporter, which won the first prize of Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts were Babaylan may use the word “deep”, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, there are now a large number of professional science popularization public accounts that are promoting various popular science articles. These public accounts have trained a large number of professional writers, and the popular science articles they have created comprehensively are as in-depth and fascinating.
The “New Knowledge of Trendy People” has also used many such articles. For example: ↓
“Who is the top “disguised master” in the ocean”
From the popular science website”Tadpole Five-Story
This kind of “Internet celebrity” popular science is of course not all sources are reliable. As the editor in charge, I only choose formal information sources. For example, the official website, official microblog, and official official account of the Chinese Academy of Sciences, including “Science Courtyard”, “Gezhi Lundao Forum”, “Science Rumor Refuting Platform”, etc. And they have had serious communication with the other party to ensure that the source of the information is correct and that it has been authorized by the other party.
PART 3
“Follow the ground”, it is very important to choose topics
Popular science articles must be “follow the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, the topic selection is also very important.
As the object of popular science, ordinary readers have very different cultural levels, and taste and understanding abilities are not easy to grasp, but one thing is common. Babaylan: Articles that are simple and clear and have a low reading threshold will have a relatively wider audience. Simply put, it means that “the popular science report should be popularized.” This popularization is not only in terms of text expression, but also in terms of content topic selection.
The author often pays attention to new research progress in the technology industry, reads a large number of corresponding popular science articles, and selects interesting topics from them – BabaylanThe topics should be close to people’s livelihood, and express them relaxed and interestingly. Most importantly, they should be “timely”.
For example, we raised some interesting questions: Why do koala pull square poop? Why is there a kind of sparrow that sings “pop songs”? Why do bamboos die soon as they bloom? This type of report has aroused readers’ strong interest in reading.
For example, when willow catkins appear in late spring and early summer every yearBabaylan, we will popularize readers who have just been disturbed by the flying catkins and sneezed several times, “How to make the catkins disappear? “‘Chemical + Physics’ double suppression, ‘Flying catkins in the sky’ are expected to be relieved”; every year when the weather warms up, when you see a few fierce red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – “Red fire ants invade Guangdong and have been bitten to death! Remember to do this!” “When you encounter this small red clay mound, avoid it quickly”, etc. Even if you repeat this kind of topic every year, readers will still read it with relish because they are very “concerned”. Readers are at the scene of the incident and are naturally impressed by these popular sciences. Isn’t this the popular science popular science? href=”https://comicmov.com/”>Babaylan‘s purpose?
We also pay attention to the most interesting things for the public. When the spring flowers are blooming, we will talk about “Eating wild vegetables in spring, be careful of poisoning” and “Danning quilts, there are also “correct postures””; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why do women Komiks‘s sexual belief in “packing” to cure all diseases”…
In addition, there are still some topics that seem to be “far from us” that deserve widespread attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc. These contents do not seem to be “daily”.Komiks, Komiks, but they have profound impact on our common future and may profoundly change our lives. Therefore, media people should also have vision.Know, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.