He is very popular in science and is widely praised
The cultural supplement of “Yangcheng Evening News” has always been praised in two major sections. One is the “flower land” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a comprehensive exploration of science and technology. It is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, popular science columns such as “Trendy People’s New Knowledge” in the popular science page of “Cinema City Evening News” have long attracted much attention from readers. In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “CinemaScientific and technological innovation and popularization of science are the two wings of achieving innovative development, and Komiks should place popularization of science at the same important position as scientific and technological innovation.” The “14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Outline of the 2035 Vision Goals” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs popular science knowledge, but also stimulates everyone’s interest and enthusiasm in exploring the unknown world, and creates a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and good reputations with its professional and popular science chapter. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, authentic and rigorous in terms of material selection content and topic selection directions, and also ensuring that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people.
20In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 China Popular Science Popularization and Science Expo Best Media Partner” award to the editorial department of the Cultural Supplement of Yangcheng Evening News. This is also a high recognition of the authenticity and effectiveness of our popular science pages as a professional unit.
PART 2
Precautions the first step and not do “pseudo-popular science”
Real, objective, rigorous and professional, this is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have emerged in the current online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep in mind as a professional media.
How to keep a close eye? Finding an expert to submit a draft may be the most direct solution. Experts are naturally more reliable than the hearsays of ordinary people who are good at and specialize in science. Our page has used many articles by experts from the Chinese Academy of Sciences. For example, Liu Dou, a professional at the Key Laboratory of Mental Health of the Institute of Psychology, the structure of the brain has changed! 》; “The consequences of a dog turning into a “wild dog” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, etc.
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A9 version, August 11, 2018
But there is often a problem with expert manuscripts, that is, too many professional terms Komiks, which inevitably seems to be Babaylan‘s “unfathomable”. In this case, popular science journalists and some popular science writers who use popular science explanation as their profession or engage in related professions become good “middlemen”.
When interviewing experts and scholars, reporters can simplify the “unfathomable” of scholars. This naturally has higher requirements for the reporter’s own knowledge reserve and understanding ability.
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I once wrote an article as a reporter interview entitled “The Lord of the World is actually Dark Matter”, which won the first prize in Guangzhou Science and Technology Innovation Popular Science Report. In this process, I found that experts may use “deep” words when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, a large number of professional popular science public accounts are now promoting various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created in-depth and fascinating.
The “New Knowledge of Trendy People” has also been used in the “Trendy People” page. For example: ↓
“Who is the top “disguised master” in the ocean”
From the popular science website “Taitpole Five-Speed Score
This “Internet celebrity” style of popular science is indeed not reliable. As the editor-in-chief Cinema, I only choose a formal information source channel. For example, the official website, official microblog, and official official account of the Chinese Academy of Sciences, including the “Science Academy”, “Gezhi Ludao Forum”, “Science Rumor Refuting Platform”, etc. And they all communicated with each other carefully to ensure that the source of information is correct and that they were authorized by the other party.
PART 3
“Follow the ground”, it is very important to choose topics
Popular science articles should be “follow the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, the topic selection is also very important.
As the object of popular science, ordinary readers have very different cultural levels, and taste and comprehension abilities are not easy to grasp, but one thing is common: articles with simple and clear understanding and low reading threshold will have a relatively wider audience. Simply put, it means that “popular science reports should be popularized.” This popularization is not only in terms of text expression, but also in terms of content topic selection.
The author often pays attention to new research progress in the technology industry, reads a large number of corresponding popular science articles, and selects interesting topics from them – the topic should be close to the people’s livelihood, and the expression should be relaxed and interesting. Most importantly, it should be “timely”.
For example, we raised some interesting questions: Why do koala pull square poop? Why is there a kind of sparrow that sings “pop songs”? Why do bamboos die soon as they bloom? This type of report aroused strong interest in reading.
For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins and sneezed several times, “How to make catkins disappear? “‘Chemistry + Physics’ double suppression, ‘Komiks’ is expected to relieve the catkins”; every year the weather warms up, and when you see a few fierce red ants crawling out of the small red clay mound, Guangdong media also often repeat a topic – “Red fire ants invade Guangdong and have been bitten! Remember to do this!” “When you encounter this small red clay mound, avoid it quickly”, etc. Even if you repeat this kind of topic every year, readers will still read it with relish because href=”https://comicmov.com/”>KomiksThey are very “concerned”. Readers are at the scene of the incident and are naturally impressed by these popular sciences. Isn’t this the purpose of popular sciences for the whole people?
We also pay attention to the most interesting things for the public. When the spring is in full bloom, we will talk about “Eating wild vegetables in spring, be careful of poisoning” and “Danning quilts, there are also “correct postures””; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why do women believe in “packing” to cure all diseases”…
In addition, there are still some topics that seem to be “far from us” that deserve widespread attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc. These contents seem not “daily”, but they profoundly affect our common future and may profoundly change our Cinema life. Therefore, media people should also have foresight, promptly inspire readers’ enthusiasm for knowledge, and lead them to pay attention to these high-end and cutting-edgeCinema life.://comicmov.com/”>Cinema‘s field of science.