The cultural supplement of Yangcheng Evening News has always been praised for its focus on science and technology. One is the literary “flower land”, and the other is the variety show “Komiks”, which is more popular. The “TrendyKomiksPeople’s New Knowledge” column is located in the section “Gathering Party”. The 21st century has entered a comprehensive scientific and technological century. It is also an era of popular science and technology where more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the popular science page of “Yangcheng Evening News” have already attracted much attention from readers.
In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, widely carry out scientific popularization activities, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs to popularize science knowledge, but also stimulate everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, but also to ensure that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people. In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “20Babaylan to the editor of the Cultural Supplement of the Yangcheng Evening News” Komiks/a>The Best Media Partner of China Popular Science Expo in 19″ Award, which is also a professional position to highly affirm the authenticity and effectiveness of our popular science page.
PART 2
PART 2
Please take the leadCinema is a key point, not “pseudo-popular science”
Real, objective, rigorous, and professional, which is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in online communication at present. How to ensure the authenticity and objectiveness of popular science knowledge is the first priority we should keep as a professional media.
How to keep it well? Finding an expert to make a proposal may be the most direct solution. Experts can professionally interpret scientific phenomena and scientific principles in a certain field they are good at and specialize in, which is naturally greater than usBabaylanThe hearsays of many people are reliable. Our page has used many articles by experts from the Chinese Academy of Sciences, such as “Suffering from depression, the brain structure has changed!” written by Liu Dou, a professional from the Key Laboratory of Mental Health of the Institute of Psychology of the Chinese Academy of Sciences; “A Dog Turns into a “wild dog”, the consequences are very serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, etc.
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1, 2020KomiksFebruary 14 A11Cinema
August 11, 2018A9Cinema Edition
But there are often problems with expert manuscripts, that is, too many professional terms are inevitably “unfathomable”. In this case, science journalists and some popular science writers who use popular science explanation as their profession or engage in related professions have become good “intermediaries”.
When interviewing experts and scholars, reporters can simplify the “unfathomable” of scholars. This naturally has high requirements for the reporter’s own knowledge reserves and understanding ability.
I once interviewed as a reporter Cinema wrote an article titled “The Lord of the World” is actually dark matter”, which won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. During this process, I found that experts may use “deep” words when writing, but when communicating with us, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, a large number of professional popular science public accounts are now promoting various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created in-depth and fascinating.
The “New Knowledge of Trendy People” has also been used in the “Trendy People” page. For example: ↓
Cinema “Who Komiks is the top “disguised master” in the ocean”
From the popular science website “Taitpole Five-Speech” of course not all sources are reliable. As Babaylan as the editor in charge, I only choose formal information sources. For example, the official website, official Weibo, and official Cinema official account, including “Science Academy”, “Gezhi Ludao Forum”, ” href=”https://comicmov.com/”>KomiksScientific Rumor Refutation Platform”, etc. They have had serious communication with the other party to ensure that the source of information is correct and authorized by the other party.
PART 3
“Follow the ground”, the topic is very important
Popular science articles must be “low the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, the topic is also very important.
Ordinary readers as the match for popular scienceBabaylan, cultural levels vary greatly. Cinema‘s taste and understanding ability are not easy to grasp, but one thing is common: articles with simple and clear understanding and low reading threshold will have a relatively wider audience. Simply put, it means “popular science reports should be popularized.” This popularization is not only in terms of text expression, but also in terms of content topics.
The author often pays attention to new research progress in the technology industry, reads a large number of corresponding popular science articles, and selects interesting topics from them – both to choose topics that are close to people’s livelihood, and to express them relaxed and interesting, and most importantly, they must be “time-efficient”.
For example, we raised some interesting questions: Why does koala pull square poop? Why does a sparrow sing “pop songs”? Why does bamboo die soon as it blooms? This type of report arouses strong interest in reading.
For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins and sneezed several times, “How to make catkins disappear? “‘Chemical + Physics’ double suppression, Cinema‘Flying catkins in the sky’ are expected to be relieved”; every year, when the weather warms up, I see a few fierce red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – “Red fire ants invade Guangdong and have been bitten to death! Remember to do this!” “When encountering this small red clay mound, hurry up and avoid it”, etc. Even if you repeat this type of topic every year, readers will still read it with relish because they are very “concerned”. Readers are at the scene of the incident and are naturally impressed by these popular sciences. Isn’t this the purpose of popular sciences for the whole nation?
We also pay attention to the public’s most When the flowers are in bloom in spring, I will talk about “Eating wild vegetables in spring, be careful of poisoning” and “Danning quilts, there is also the “correct posture””; “March 8 Shopping Festival”, everyone is buying, buying, buying, and we will also talk about “Why do women believe in “packing” to cure all diseases”….Komiks..
In addition, there are still some topics that seem “far from us” that deserve widespread attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc. These contents do not seem to be “daily”, but they have profound impact on our common future and may profoundly change our lives. Therefore, media people should also have vision.Know, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.