He is very popular in science and is widely praised
The cultural supplement of “Yangcheng Evening News” has always been praised in two major sections. One is the “flower land” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also a comprehensive era of popular science popularization of science in which more and more people are eager to learn science, use science and improve their scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the popular science page of “Yangcheng Evening News” have already attracted much attention from readers.
CinemaIn 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and popularization of science are the two wings of achieving innovative development, and Babaylan should place popularization of science at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs popular science knowledge, but also inspires everyone’s interest and enthusiasm in exploring the unknown world, and creates a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can we do better, so I have always strictly required the articles in this column to be both rigorously popular science, and lively and close to people’s livelihood. BabaylanAs a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, but also ensuring that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people.
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 China Popular Science Expo Best Media Partner” award to the editorial department of the Cultural Supplement of Yangcheng Evening News, which is also a high recognition of the authenticity and effectiveness of our popular science pages as a professional unit.
PART 2
BabaylanPrecautions the first step and does not do “pseudo-popular science”
Real, objective, rigorous and professional, which is the basic requirement of all scientific research. The same is true for CinemaPopular science reports. But Komiks is precisely because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep in mind as a professional media.
How to keep a close eye? Finding an expert to make an appointment with a manuscript may be the most direct solution. Experts Komiks professionally interpret scientific phenomena and scientific principles in a certain field that Cinema is good at and specializes in, which is naturally more reliable than the hearsay of the general public. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional from the Institute of Psychology, of the Chinese Academy of Sciences, who is a professional in the Babaylan Laboratory, who has suffered from depression, the brain structure has changed!》; “The consequences of turning a dog into a “wild dog” are very serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, etc.
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But there are often problems with expert manuscripts, that is, there are too many professional terms, which inevitably seems “unfathomable”. In this case, science popularization journalist Cinema and some popularization writers who use popular science explanation as their profession or engage in related professions have become good “middlemen”.
When interviewing experts and scholars, reporters can simplify the “unpredictable” of scholars. This naturally has high requirements for the reporter’s own knowledge reserve and understanding ability.
I once wrote an article as a reporter interview entitled “The “World Master” is actually dark matter”, and won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use “deep” words when writing, but when communicating with us face to face, they are actually the people who are best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually darkMaterials》August 26, 2017
In addition, a large number of professional popular science public accounts are now promoting various popular science articles. These public accounts have trained a large number of professional writers of Komiks. The popular science articles they have created comprehensively are as in-depth and fascinating.
The “Trendy People New Knowledge” page has also been used for many such articles. For example: ↓
“Who is the top “disguiser” in the ocean”
From the scientific website Cinema href=”https://comicmov.com/”>Cinema “Taitpole Five-Speech” popular science of course not all sources are reliable. As the editor in charge, I only choose formal information sources. For example, the official website, official microblog, official official account of the Chinese Academy of Sciences, including “Science Academy”, “Gezhi Ludao Forum”, “Science Rumor Refuting Platform”, etc. They have had serious communication with the other party to ensure that the source of information is correct and obtained authorization from the other party.
PART 3
“Follow the ground” and the topic selection is very important
Popular science articles must be “follow the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, the topic selection is also very important.
As the object of popular science, ordinary readers have very different cultural levels, and tastes and comprehension abilities are not easy to grasp, but one thing is common: articles that are simple and clear and have a low reading threshold, the audience will be relatively wider. Simply put, it means that “popular science reports should be popularized.” This popularization is not only about text expression, but also about content selection. On the topic.
The author often pays attention to new research progress in the technology industry, reads a large number of corresponding popular science articles, and selects interesting topics from them – both to choose topics that are close to people’s livelihood, and to express them relaxed and interesting, and most importantly, they must be “time-efficient”.
For example, we raised some interesting questions: Why does koala pull square poop? Why does a sparrow sing “pop songs”? Why does a bamboo die soon as it blooms? These reports arouse readers’ strong interest in reading.
For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins and sneezed several times, “How to make catkins disappear? “‘Chemical + Physics’ double suppression, ‘Flying catkins in the sky’ are expected to be relieved”; every year, when the weather warms up, I see a few fierce red ants crawling out of the small red clay, Guangdong media often repeat a topic-Komiks—”Red fire ants invade GuangdongKomiks Many people have been bitten! Remember to do this!”Komiks “MeetBabaylan, please avoid it quickly”, etc. Even if you repeat this kind of topic every year, readers will still read it with relish because they are very “concernful”. Readers are at the scene of the incident and are naturally impressed by these popular sciences. Isn’t this the purpose of popular sciences for the whole people?
We also pay attention to the most interesting things for the public. When the spring flowers are blooming, we will talk about “Eating wild vegetables in spring, be careful of poisoning” and “Danning quilts, there are also “correct postures””; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why women believe in “packing” to cure all diseases”…
In addition, there are still some topics that seem to be “far from us” that deserve widespread attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc. These contents seem not “daily”, but they profoundly affect our common future and may profoundly change our lives. Therefore, media people should also have vision.Know, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.