He is very popular in science and is widely praised
The cultural supplement of “Yangcheng Evening News” has always been praised in two major sections. One is the “flower land” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “New Knowledge of Trendy People” column is located in the section “Evening BabaylanMeeting”. The 21st century has entered a comprehensive scientific and technological century that Komiks has explored, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the popular science page of “Yangcheng Evening News” have already attracted much attention from readers.
In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for the Development of the National Economic and Social Komiks and the Cinema Scenic Goals in 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science and technology for the whole nation. It not only needs popular science knowledge, but also stimulates everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can not only be rigorous in popular science, but also lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public? I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, but also to ensure that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in people’s hearts.
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 China Science Expo Best Media PartnerBabaylan” award is also a highly affirmation of the authenticity and effectiveness of our popular science page as a professional unit.
PART 2
Precautions the first step and not do “pseudo-popular science”
Real, objective, rigorous and professional, this is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep in mind as a professional media.
How to keep a close eye? Finding an expert to submit a draft may be the most direct solution. Experts are naturally more reliable than the hearsays of ordinary people when they are good at and specialize in a certain field. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional at the Key Laboratory of Mental Health of the Institute of Psychology, Chinese Academy of Sciences, wrote, “Suffering from depression, the brain structure has changed! 》; “The consequences of turning a dog into a “wild dog” are very serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, etc.
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A9 version, August 11, 2018
But there is often a problem with expert drafting, that is, specializing in writingToo many business terms can inevitably appear “unfathomable”. In this case, science journalists and some popular science writers who use science explanation as their profession or engage in related professions have become good “middlemen”.
When interviewing experts and scholars, reporters can simplify the “unpredictable” of scholars. This naturally requires a higher level of knowledge reserves and understanding ability of journalists.
I once wrote an article as a reporter interview entitled “The “World Master” is actually dark matter”, and won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use “deep” words when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “The Lord of the World” is actually Babaylan is dark matter”BabaylanAugust 26, 2017
In addition, a large number of professional popular science public accounts are now promoting various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created comprehensively are as in-depth and fascinating.
The “Trendy People New Knowledge” page has also been used for many such articles. For example: ↓
“Who is the top “disguised master” in the ocean”
From the popular science website “Taitpole Five-Speech” of course not all sources are reliable. As the editor in charge, I only choose formal information sources. For example, the official website, official microblog, official official account of the Chinese Academy of Sciences, including “University of Science
PART 3
“Follow the ground”, it is very important to choose topics
Popular science articles must be “follow the ground” in order to mobilize readers enough interest to learn and understand. From this point of view, it is also very important to choose topics.
As the object of popular science, ordinary readers, href=”https://comicmov.com/”>KomiksThe cultural levels vary greatly, and taste and understanding abilities are not easy to grasp, but one thing is common: articles with simple and clear understanding and low reading threshold will have a relatively wider audience. Simply put, it means “popular science reports should be popularized.” This popularization is not only in terms of text expression, but also in terms of content selection.
The author often pays attention to various research in the technology industry Investigate new progress, read a large number of corresponding popular science articles, and select interesting topics from them – we must not only choose topics that are close to people’s livelihood, but also express them relaxed and interesting, and most importantly, they must be “time-efficient”.
For example, we raised some interesting questions: Why does koala pull square poop? Why does a sparrow sing “pop songs”? Why does a bamboo die soon as it blooms? These reports have aroused strong interest in reading by readers.
For example, when catkins fly in late spring and early summer every year, we will popularize the “How to make the catkins disappear to readers who have just been flew by the flying Komiks for a few sneezes? “‘Chemistry + Physics’ doubleCinema heavy suppression, ‘Flying catkins in the sky’ are expected to be relieved”; every year, when the weather warms up, I see a few fierce red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – “Many people invade in Guangdong have been bitten! Remember to do this!” “When encountering this small red clay mound, hurry up and avoid it”, etc. Even if this kind of topic is repeated every year, readers will still read it with relish because they are very “concerned”. Readers are at the scene of the incident and see These popular sciences are naturally impressive. Isn’t this the purpose of popular sciences for the whole nation?
We also pay attention to the most interesting things for the public. When the spring is in full bloom, we will talk about “Eating wild vegetables in spring, be careful of poisoning”, Cinema talk about “There are also “correct postures” for drying quilts”; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why women believe in “packing” to cure all diseases”…
In addition, there are some topics that seem to be “far from us” that deserve widespread attention. Nuclear fusion reactorsBabaylan, “Chang’e 5”, deep-sea exploration, etc. These contents do not seem to be “daily”, but they profoundly affect our common future and may profoundly change our lives. Therefore, media people should also have foresight and inspire reading in a timely manner. href=”https://comicmov.com/”>KoThe passion for knowledge of mikss leads them to focus on these high-end and cutting-edge scientific fields.